The younger brother · since 2004

Rush Gordon Rush

Since its launch in 2004, Rush Gordon Rush has built a reputation and a loyal following for its accessibly priced line of men's dress and dress-casual footwear.

The brand

Same house. Its own personality.

Often considered the younger brother to Gordon Rush, Rush Gordon Rush takes inspiration from its older sibling while retaining its own personality — sharper, more accessible, built for the man buying his first good pair of shoes and his fifth.

Department store and off-price.

The line

Four from the boot range.

Product from the current stock program — built on the same lasts, in the same factories, as the brands above it in the group.

Rush Gordon Rush chukka boot in brown leather, side profile
Chukka BootBrown
Rush Gordon Rush chukka boot in black leather, side profile
Chukka BootBlack
Rush Gordon Rush side-buckle cap-toe boot in black leather, side profile
Side Buckle Cap Toe BootBlack
Rush Gordon Rush apron-toe boot in black leather, side profile
Apron Toe BootBlack
What we learned here

Value engineering without visible compromise.

Rush Gordon Rush is where the group learned to hit an opening price point and still look like the brand next to it on the floor — construction choices, component sourcing and factory allocation that protect the look while taking cost out. It is the skill retailers ask us for most.

Sourcing & manufacturing
Positioning

Where it sits.

The opening price point in the group, built on the same lasts and in the same factories as the brands above it.

2004Launched
Men'sDress and dress-casual
RetailDepartment store and off-price
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